Top Tips For Entertaining Your Best Clients

21Nov

With Christmas and New Years on the horizon, there’s plenty of opportunity to organise a special event to thank your most valuable clients.

Published in the latest issue of Executive PA Magazine, Gwen O’Toole provides some top tips to ensure when you’re entertaining and indulging your top clients, it is an investment that pays off.

1. Choose Your Event

It’s important to carefully consider what type of event would best suit your clientele’s interests. Gwen suggests hosting an exclusive dinner in a private dining room or a larger ‘thank you’ function with plenty of food and drink. She advises event planners to think of the type of event your group would want to attend and making the invitation irresistible. Other considerations include choosing a date that suits their availability and providing plenty of notice to allow them to schedule it into their diary.

2. Have a Clear Objective

It’s important to have your best clients feel valued and their business appreciated. So when planning, Gwen explains how having a clear idea about the purpose of your event will help steer planning in the right direction. If your objective is to relax your clients, live events and shows can be a good option. For events that market your brand and build stronger business relationships, exclusive dinners or hospitality events are better suited. Other considerations include aligning your event with your brand image, values and company demographic.

3. Do Your Research

For hospitality packages at major events, Gwen says its essential to research your suppliers and buy directly from the official event. In this process, it can be helpful to ask about bringing your own branding or signage to the event to make it more personalised for your clients. We think it’s also important to consider whether your event package is all-inclusive, as food and drink costs can quickly add up.

4. Make it Memorable

Consider inviting your top clients and their partners to an exclusive thank you dinner. In this setting you are able to sit down with them, chat about the projects you worked on together and an opportunity to find out ways in which you can better serve their needs moving forward. Gwen adds that while organising a corporate hospitality event does involve financial commitment, creating the right atmosphere and experience for your clients can pay off monumentally.

5. Keep it Professional

For food and beverage options, keep the drink pouring sensible and food substantial to match the drinks. Keeping your event objective in mind, which is about showing your clients appreciation, organising transport for your guests is another nice idea.

6. Evaluate the Return

Tracking ROI for events is a tricky subject. Tracking repeat business in the following year is a good way to measure your investment. Gwen suggests taking the time after your event to sit back and evaluate its success in a discussion format. Do your staff feel it provides return business and does it give them insights into what their clients needs are?

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Top Tips For Entertaining Your Best Clients

1. Choose Your Event

2. Have a Clear Objective

3. Do Your Research

4. Make it Memorable

5. Keep it Professional

6. Evaluate the Return

Thank Your Clients with a Unique Doltone Event

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Top Tips For Entertaining Your Best Clients

1. Choose Your Event

2. Have a Clear Objective

3. Do Your Research

4. Make it Memorable

5. Keep it Professional

6. Evaluate the Return

Thank Your Clients with a Unique Doltone Event

Smaller Private Venues

Special Events

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ITALIAN MAESTRO ANDREA BOCELLI PARTNERS WITH BIAGGIO SIGNORELLI FOUNDATION

Doltone House + Get Local - The “Get Together” That Reignited Business Events

Doltone Business Events Showcase 2022

The “Get Together” That Reignited Business Events

Three New Spaces Opened On The Foreshores Of Sydney Harbour!

3 Easy Steps To Booking Your School Formal

Let's Get Local With Doltone House

10 Ways to Celebrate this EOFY

Voted Best Product Launch Venue!